The Challenge

To increase the local search rankings in specific locations.


The Plan

Mako was given the task of overhauling an existing website to be optimized for search engines such as Google and Bing. We first performed a search query analysis to determine what meta keywords would give us the most results. We then revamped the website with semantic and valid code which included meta tags, meta descriptions, and keyword-rich content.



Next we indexed the website with Google and Bing and also added tracking codes for analytics. We were able to watch closely on how the website was receiving traffic and where the users were coming from. With this data, we were able to target specific locations and keywords to assure the most hits for the website.

To support the page ranking increase, Mako added a social media campaign to help gain a wider audience of relevant customers. We paired this with a promotional YouTube video to help add content to both their social and web platforms.

Social Media

The Results

On the Map

Blue Water Complete service, LLC saw an average conversion from their website traffic increase by over 20%. Potential leads from website increased by 15%. Blue water now has an online presence with a healthy following of satisfied customers.