To generate a consumer-based social following that would appeal to retailers.
Mako put together a marketing/SEO strategy that focuses on the final consumer of Sure-Loc and Wolverine products. The company's initial clients are major retailers, so generating a marketing campaign that appealed to the audience of other stores was tricky. After a complete SEO overhaul of their websites, we began a social media push that aimed at raising this company to the level of their competition.
A Facebook marketing campaign helped us to find the fans. After generating a decent following, we partnered with their in-house marketing campaign to ensure that their social posts were aimed towards their new followers.
We backed up the social push by writing keyword-rich blog posts which helped to educate their new users of landscaping strategies. By pairing this with the social media posts, we were able to drive an unprecedented amount of traffic from their Facebook page to the website.
Average Post Reach
Sure-Loc saw their general Facebook fan-base increse from below 200 to over 1,000 in a few months with a basic marketing campaign. Google Analytics reports that our marketing campaign has boosted the Facebook driven traffic by 40%. The added benefits of having a large social following are helping the company's sales staff to assure retailers that their is a market for their products, and they are a company who cares about the end consumer.